Our Biggest Month Ever!

In July, the Between Two Beers podcast was downloaded 152,208 times.

It was our biggest month to date, establishing us as one of the most popular original podcast in New Zealand.

As the snowball builds, it’s a good time to reflect on where we’ve come from.

For the first two years, our audience was tiny. We did it because we loved it. Two lads who loved a beer and a laugh. We didn’t care who listened. Asking good questions to interesting guests was our happy place.

Then the momentum started to build, and three key themes started developing along the way - consistency, quality and storytelling.

The sport didn’t matter, or even the career. It was the guests’ ability to share their tale. The power of storytelling.

Four years in, we’ve created a platform to tell New Zealand’s most epic yarns. Rich, deep, detailed – with no time limits or censors.

It feels like we’re adding value as content creators. Our role feels meaningful.

In the last few months our conversations have covered cancer, domestic violence, neurodiversity, depression, suicide, trauma and tragedy.

But they’ve also covered happiness and wellness, life hacks, parenting tips, career and mindset advice, and inspiration through adversity. The good balances the bad, lessons are learned, stories help unite.

Between Two Beers has become a place that guests know what to expect. And so does the audience.

We’ve recently started a new series called ‘Low Key Legends’ where we search for NZ’s most epic ‘lower profile’ stories and tell them in the most engaging way. Our episode with Josh Komen is the blueprint for this (let us know if you’ve got a story that needs to be told!).

The most exciting part of this? We’re still warming up, and our best episodes and years are still ahead of us. Thank you to everybody who tuned in last month, and to everyone who’s played a part along the way. We’re not slowing down any time soon.